Minibar in Austin, Texas, has found itself in the middle of a domestic violence controversy after an employee posted a sign outside the bar that read, “I like my beer like I like my violence: domestic.”
After Austin resident Seetha Kulandaisamy shared a picture of the sign on Facebook and Instagram, the post grabbed national attention.
"I walked by the sign on Friday night, and my first response was just anger," Kulandaisamy said. "I currently am a volunteer at the women’s shelter in Austin, so my sensitivity is extra high, but I think my reaction would have been the same regardless. Not only was it offensive, but it was also just bad humor."
Minibar removed the sign the following morning and fired the employee responsible for posting the sign.
"Minibar doesn’t condone that sign," owner Alex Elmiger said. "I give my utmost apology and assure it won’t happen again. As soon as it was brought to my attention, I wanted to do something to rectify the situation."
Minibar plans to donate $1 of every domestic beer sold in the month of October to the National Coalition Against Domestic Violence, in recognition of domestic violence awareness month.